/* Shared stylesheet for the 4 program pages (/marketing-programs/<plan>/).
   Generated by _src/program-pages/build.py; edit the sources there. */
/* ---- copied verbatim from the service template (organic-seo-services) ---- */
:root {
  --bg:#F7F3EB;--bg-2:oklch(0.950 0.022 62);--card:oklch(0.995 0.005 70);
  --line:oklch(0.90 0.012 60);--box:oklch(0.93 0.014 58);--box-2:oklch(0.88 0.018 58);
  --accent:oklch(0.72 0.030 60);--muted:oklch(0.50 0.028 258);--ink:oklch(0.27 0.045 258);
  --navy:oklch(0.30 0.050 258);--navy-deep:oklch(0.21 0.045 260);
  --orange:oklch(0.68 0.170 50);--orange-text:oklch(0.50 0.145 46);--orange-tint:oklch(0.955 0.040 62);
  --text:#221E1F;--copy:#221E1F;--blue:#12407A;--blue-soft:#17498A;--blue-deep:#0D2E58;
  --radius:14px;

  /* ---- brand ramp (identical across the site) --------------------------
     navy-700/600/500 render as #0D2E58 / #12407A / #17498A within 2/255.
     The warms keep a hue per step (they sweep 58deg -> 45deg as they darken).
     On-colour text is judged against the WORST stop of each gradient:
     dark text vs warm-400, light text vs navy-500.                        */
  --hue-navy:    257;
  --navy-700:    oklch(0.303 0.085 var(--hue-navy));
  --navy-600:    oklch(0.375 0.110 var(--hue-navy));
  --navy-500:    oklch(0.410 0.120 var(--hue-navy));
  --warm-500:    oklch(0.500 0.145 46);
  --warm-400:    oklch(0.650 0.175 45);
  --warm-300:    oklch(0.680 0.170 50);
  --warm-200:    oklch(0.740 0.155 58);

  --on-bold:       oklch(0.99 0.005 70);
  --on-bold-muted: oklch(0.90 0.020 240);
  --on-bold-warm:  oklch(0.82 0.112 58);
  --on-warm:       oklch(0.150 0.040 45);   /* 5.7:1 on warm-400, the gradient dark stop */
  --on-warm-muted: oklch(0.175 0.045 45);   /* 5.5:1 on warm-400; pure black only reaches 6.1:1 there */
  --edge-bold:     var(--navy-700);
  --edge-warm:     oklch(0.55 0.155 45);
  --grad-navy: linear-gradient(140deg, var(--navy-500) 0%, var(--navy-600) 100%);
  --grad-warm: linear-gradient(140deg, var(--warm-200) 0%, var(--warm-400) 100%);
  --head:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;
  --body:'Lora',Georgia,'Times New Roman',serif;
  --fs-body: 18px;
  --sans:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;
  --scrolled-bg:oklch(0.985 0.010 70);--scrolled-shadow:0 10px 30px rgba(40,30,20,.10);
  --hatch:repeating-linear-gradient(45deg,transparent,transparent 14px,rgba(0,0,0,.03) 14px,rgba(0,0,0,.03) 28px);
}
html[data-theme="dark"]{
  --bg:oklch(0.145 0.008 55);--bg-2:oklch(0.198 0.009 55);--card:oklch(0.255 0.011 55);
  --line:oklch(0.320 0.010 55);--box:oklch(0.240 0.010 55);--box-2:oklch(0.300 0.012 55);
  --accent:oklch(0.520 0.020 60);--muted:oklch(0.720 0.014 72);--ink:oklch(0.115 0.008 55);
  --navy:oklch(0.185 0.010 55);--navy-deep:oklch(0.110 0.008 55);
  --orange:oklch(0.72 0.175 52);--orange-text:oklch(0.80 0.155 60);--orange-tint:oklch(0.30 0.060 48);
  --text:oklch(0.97 0.006 85);--copy:#F7F3EB;
  --scrolled-bg:oklch(0.165 0.010 55);--scrolled-shadow:0 12px 36px rgba(0,0,0,.55);
  --hatch:repeating-linear-gradient(45deg,transparent,transparent 14px,rgba(255,255,255,.04) 14px,rgba(255,255,255,.04) 28px);
}
@media(max-width:1000px){
  .page-hero-grid,.roi-inner,.financial-grid,.working-split{grid-template-columns:1fr}
  .rev-grid{grid-template-columns:repeat(3,1fr)}
  .compare-split,.fit-grid{grid-template-columns:1fr}
  .stats-grid{grid-template-columns:repeat(2,1fr);gap:32px}
  .stat-item+.stat-item::before{display:none}
  .timeline-track{grid-template-columns:1fr}
  .timeline-track::before{display:none}
  .program-grid{grid-template-columns:1fr 1fr}
  .ba-table{grid-template-columns:1fr 1fr}
  .nav-links{display:none}
  .page-hero-img{height:320px}
}
@media(max-width:820px){
  .rev-grid,.program-grid{grid-template-columns:1fr}
  .footer-top,.footer-links{grid-template-columns:1fr}
  .services-list{columns:1}
  .roi-inner{grid-template-columns:1fr}
  .roi-metrics{grid-template-columns:1fr 1fr}
  .hamburger{display:flex}
  .nav-links{display:none !important}
  .nav-actions .theme-toggle,.nav-actions .btn-solid{display:none}
}
.mobile-cta-bar{display:none}
@media(max-width:820px){
  .nav-actions .nav-phone{display:none}
  .mobile-cta-bar{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:60;background:var(--bg);border-top:1px solid var(--line);gap:10px;padding:10px 12px calc(10px + env(safe-area-inset-bottom))}
  .mobile-cta-bar a{flex:1;display:flex;align-items:center;justify-content:center;gap:6px;font-family:var(--head);font-size:13px;font-weight:600;letter-spacing:.02em;text-decoration:none;border-radius:10px;padding:12px 14px}
  .mobile-cta-bar .mcb-call{background:transparent;border:1px solid var(--line);color:var(--copy)}
  .mobile-cta-bar .mcb-book{background:var(--orange);border:1px solid var(--orange);color:#fff}
  .mobile-cta-bar .material-symbols-outlined{font-size:18px}
  body{padding-bottom:76px}
}
@media(max-width:600px){
  .wrap{padding-inline:20px}
  .page-hero{padding-block:48px 56px}
  .rev-grid{grid-template-columns:1fr}
  .ba-table{grid-template-columns:1fr}
  .roi-metrics{grid-template-columns:1fr}
}
.skip-link{position:absolute;left:12px;top:8px;z-index:10001;padding:10px 16px;border-radius:8px;background:#0D2E58;color:#fff;font-family:Poppins,sans-serif;font-size:14px;font-weight:600;text-decoration:none;transform:translateY(-160%)}
.skip-link:focus{transform:none}
.material-symbols-outlined[data-icon]::before{content:attr(data-icon);font-feature-settings:'liga';-webkit-font-feature-settings:'liga'}
.hamburger,.theme-toggle,.mob-close{width:44px;height:44px}
.logo,.mob-head>a{min-height:44px}
.mob-head>a{display:flex;align-items:center}
.mob-link,.mob-sub a{min-height:44px;box-sizing:border-box}
a.f-social{width:44px;height:44px;text-decoration:none}
.f-col a{display:flex;align-items:center;min-height:44px}
.footer-bottom .legal a,.f-phone a,.footer-contact a{display:inline-flex;align-items:center;min-height:44px}
.svc-more{display:inline-flex;align-items:center;min-height:24px}

/* ---- program pages (/marketing-programs/<plan>/) ---------------------------
   One stylesheet for the 4 program pages. Card colours reuse the pricing-card
   variables from /marketing-programs/ so a program page and its card match. */
.pp-crumbs{font-family:var(--head);font-size:12px;letter-spacing:.04em;color:var(--muted);margin-bottom:22px}
.pp-crumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:6px;align-items:center}
.pp-crumbs li+li::before{content:"/";margin-right:6px;opacity:.6}
.pp-crumbs a{color:inherit;text-decoration:none}
.pp-crumbs a:hover{color:var(--orange-text)}
.pp-crumbs [aria-current]{color:var(--text)}

.pp-hero{padding-block:clamp(2.25rem,6vw,4rem) clamp(3rem,7vw,4.5rem)}
.pp-hero-grid{display:grid;grid-template-columns:1.25fr .85fr;gap:56px;align-items:center}
.pp-hero h1{font-size:clamp(32px,5vw,54px);margin-bottom:18px}
.pp-summary{font-family:var(--body);font-size:clamp(17px,1.6vw,20px);line-height:1.6;color:var(--copy);max-width:600px;margin-bottom:30px}
.pp-actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px}
.pp-actions .btn-cta{justify-content:center}
.pp-book{font-family:var(--head);font-size:14px;font-weight:600;letter-spacing:.02em;color:var(--copy);text-decoration:underline;text-underline-offset:3px;display:inline-flex;align-items:center;min-height:44px}
.pp-book:hover{color:var(--orange-text)}
.pp-hero-terms{font-family:var(--head);font-size:12px;color:var(--muted);margin-top:18px;letter-spacing:.02em}

/* price panel: same colour logic as the pricing cards (warm, navy when featured) */
.pp-panel{
  --fill:var(--grad-warm);--edge:var(--edge-warm);
  --amount-c:var(--on-warm);--label-c:var(--on-warm);--copy-c:var(--on-warm-muted);
  --rule-c:rgba(0,0,0,.20);--tick-c:var(--on-warm);
  --badge-bg:var(--navy-600);--badge-c:var(--on-bold);
  background:var(--fill);border:1px solid var(--edge);border-radius:var(--radius);overflow:hidden}
.pp-panel.featured{
  --fill:var(--grad-navy);--edge:var(--edge-bold);
  --amount-c:var(--on-bold);--label-c:var(--on-bold-warm);--copy-c:var(--on-bold-muted);
  --rule-c:rgba(255,255,255,.22);--tick-c:var(--on-bold-warm);
  --badge-bg:#fff;--badge-c:var(--navy-600);box-shadow:0 0 0 2px var(--navy-600)}
.pp-badge{font-family:var(--head);font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;background:var(--badge-bg);color:var(--badge-c);padding:8px 16px;text-align:center}
.pp-panel-body{padding:28px 28px 26px}
.pp-panel-name{font-family:var(--head);font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--label-c);margin-bottom:14px}
.pp-price{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px;margin-bottom:18px}
.pp-price .amount{font-family:var(--head);font-size:clamp(44px,5vw,56px);font-weight:800;color:var(--amount-c);line-height:1}
.pp-price .per{font-family:var(--head);font-size:15px;color:var(--copy-c)}
.pp-panel-list{list-style:none;border-top:1px solid var(--rule-c);padding-top:18px;display:flex;flex-direction:column;gap:10px}
.pp-panel-list li{display:flex;align-items:center;gap:10px;font-family:var(--head);font-size:13px;font-weight:600;letter-spacing:.03em;text-transform:uppercase;color:var(--amount-c)}
.pp-panel-list li .material-symbols-outlined{font-size:18px;color:var(--tick-c);flex:none;font-variation-settings:'FILL' 1,'wght' 400}
.pp-panel-list li.pp-channel{font-weight:800;background:var(--rule-c);border-radius:6px;padding:7px 8px;margin-inline:-8px}
.pp-spots{font-family:var(--head);font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--label-c);margin-top:18px}

/* what's included */
.pp-section{padding-block:clamp(3.25rem,8vw,5rem)}
.pp-inc-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.pp-inc{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px 30px 26px;display:flex;flex-direction:column}
.pp-inc.pp-channel{border-color:var(--orange);box-shadow:0 0 0 1px var(--orange)}
.pp-inc-ic{width:48px;height:48px;border-radius:12px;background:var(--orange-tint);display:flex;align-items:center;justify-content:center;margin-bottom:18px}
.pp-inc-ic .material-symbols-outlined{font-size:24px;color:var(--orange-text)}
.pp-inc h3{font-size:19px;margin-bottom:12px}
.pp-inc p{font-family:var(--body);font-size:16px;line-height:1.7;color:var(--copy);margin-bottom:12px}
.pp-inc p:last-of-type{margin-bottom:16px}
.pp-inc-more{margin-top:auto;font-family:var(--head);font-size:13px;font-weight:600;letter-spacing:.02em;color:var(--orange-text);text-decoration:none;display:inline-flex;align-items:center;gap:6px;min-height:24px}
.pp-inc-more:hover{text-decoration:underline;text-underline-offset:3px}
.pp-inc-more .material-symbols-outlined{font-size:16px}
.pp-inc-note{font-family:var(--head);font-size:13px;color:var(--muted);margin-top:22px;text-align:center}

/* annual plan */
.pp-annual{display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center;background:var(--card);border:1px dashed var(--orange);border-radius:var(--radius);padding:40px}
.pp-annual h2{font-size:clamp(26px,3.6vw,36px);margin-bottom:14px}
.pp-annual-copy{font-family:var(--body);font-size:var(--fs-body);line-height:1.7;color:var(--copy)}
.pp-annual-side{text-align:center}
.pp-annual-total{font-family:var(--head);font-size:clamp(30px,3.6vw,40px);font-weight:800;color:var(--text);line-height:1.1}
.pp-annual-mo{font-family:var(--head);font-size:14px;color:var(--muted);margin:6px 0 20px}
.pp-annual-side .btn-cta{width:100%;justify-content:center}
.pp-annual-renew{font-family:var(--head);font-size:12px;color:var(--muted);margin-top:14px;line-height:1.5}

/* billing */
.pp-billing{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:start}
.pp-billing-list{list-style:none;display:flex;flex-direction:column;gap:16px}
.pp-billing-list li{display:flex;gap:14px;align-items:flex-start;font-family:var(--body);font-size:17px;line-height:1.65;color:var(--copy)}
.pp-billing-list li .material-symbols-outlined{font-size:22px;color:var(--orange-text);flex:none;margin-top:2px}
.pp-billing-list strong{font-family:var(--head);font-size:15px;color:var(--text)}
.pp-terms-link{display:inline-flex;align-items:center;gap:6px;margin-top:22px;font-family:var(--head);font-size:14px;font-weight:600;color:var(--orange-text);text-decoration:underline;text-underline-offset:3px;min-height:44px}

/* compare */
.pp-compare-scroll{overflow-x:auto;contain:paint;max-width:100%;-webkit-overflow-scrolling:touch;border:1px solid var(--line);border-radius:var(--radius);background:var(--card)}
.pp-compare{width:100%;border-collapse:collapse;min-width:760px}
.pp-compare th,.pp-compare td{padding:14px 16px;border-bottom:1px solid var(--line);text-align:center;vertical-align:middle;font-family:var(--head);font-size:13px;color:var(--copy);line-height:1.4}
.pp-compare tr:last-child th,.pp-compare tr:last-child td{border-bottom:none}
.pp-compare thead th{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--text);background:var(--bg-2)}
.pp-compare thead th a{color:inherit;text-decoration:none}
.pp-compare thead th a:hover{color:var(--orange-text)}
.pp-compare tbody th{text-align:left;font-weight:700;color:var(--text);width:24%;position:sticky;left:0;background:var(--card);z-index:1}
.pp-compare thead th:first-child{position:sticky;left:0;z-index:2;text-align:left}
.pp-compare .is-current{background:var(--orange-tint)}
.pp-compare thead th.is-current{background:var(--orange);color:oklch(0.99 0.005 70)}
.pp-compare thead th.is-current a{color:inherit}
.pp-compare .pp-yes{color:var(--orange-text);font-size:20px;font-variation-settings:'FILL' 1,'wght' 400;vertical-align:middle}
.pp-compare .pp-no{color:var(--muted)}
.pp-compare .pp-price-cell{font-size:16px;font-weight:800;color:var(--text)}
.pp-compare .pp-here{font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--orange-text)}
.pp-compare td a{color:var(--orange-text);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.pp-compare-note{font-family:var(--head);font-size:13px;color:var(--muted);text-align:center;margin-top:18px}

/* closing CTA: second, quieter action next to the main button */
.cta-band .pp-cta-actions{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:14px 24px}
.cta-band .pp-book{color:#fff}
.cta-band .pp-book:hover{color:oklch(0.82 0.112 58)}

@media(max-width:1000px){
  .pp-hero-grid,.pp-annual,.pp-billing{grid-template-columns:1fr}
  .pp-hero-grid{gap:36px}
  .pp-panel{max-width:520px}
}
@media(max-width:820px){
  .pp-inc-grid{grid-template-columns:1fr}
}
@media(max-width:600px){
  .pp-annual{padding:28px 22px}
  .pp-inc{padding:24px 22px 22px}
  .pp-actions .btn-cta{width:100%}
  .cta-band .pp-cta-actions .btn-cta{width:100%;justify-content:center}
  .cta-band{padding:56px 22px}
}
.pp-sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.pp-inc-grid .pp-inc.pp-wide{grid-column:1/-1}
.pp-compare-note a{color:var(--orange-text);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.pp-terms-link{text-decoration:none}
.pp-terms-link span:first-child{text-decoration:underline;text-underline-offset:3px}
.pp-terms-link .material-symbols-outlined{font-size:18px}
.pp-compare-hint{display:none;text-align:center;font-family:var(--font-heading);font-size:12px;color:var(--text-muted);margin:0 0 10px}
@media(max-width:820px){.pp-compare-hint{display:block}}
/* Local SEO page: extra sections pulled from the Local SEO service page */
.pp-list{list-style:none;display:flex;flex-direction:column;gap:12px}
.pp-list li{display:flex;gap:10px;align-items:flex-start;font-family:var(--body);font-size:16px;line-height:1.6;color:var(--copy)}
.pp-list li .material-symbols-outlined{font-size:20px;color:var(--orange-text);flex:none;margin-top:2px;font-variation-settings:'FILL' 1,'wght' 400}
.pp-list-no li .material-symbols-outlined{color:var(--muted)}
.pp-deflist{list-style:none;display:flex;flex-direction:column;gap:14px}
.pp-deflist li{display:flex;flex-direction:column;gap:2px;border-top:1px solid var(--line);padding-top:12px}
.pp-deflist li:first-child{border-top:none;padding-top:0}
.pp-deflist strong{font-family:var(--head);font-size:14px;color:var(--text)}
.pp-deflist span{font-family:var(--body);font-size:15px;line-height:1.6;color:var(--copy)}
.pp-grid-3{grid-template-columns:repeat(3,1fr)}
.pp-prog-links{display:flex;flex-wrap:wrap;justify-content:center;gap:12px 28px;margin-top:26px}
.pp-prog-links .pp-inc-more{margin-top:0;font-size:14px;min-height:44px}
.pp-prose{font-family:var(--body);font-size:17px;line-height:1.7;color:var(--copy);margin-top:16px}
.pp-fit{display:flex;flex-direction:column;gap:20px}
@media(max-width:1000px){.pp-grid-3{grid-template-columns:1fr}}