Damaging Website Rebuild
A new site by another agency caused their Google rankings to collapse, costing them visibility and leads.
Case Study · Remodeling · Northeast Ohio
From Digital Disaster to Remodeling Market Dominance
How Janecek Construction & Remodeling recovered from a damaging website redesign to dominate Northeast Ohio search results, in just 8 weeks.
Book Your Discovery CallThe Challenge
30 Years of Excellence Made Invisible Online
Janecek Construction & Remodeling, a father-son company established in 1991, had built a stellar reputation across Northeast Ohio, 30+ years of craftsmanship and 5,000+ completed projects. But a costly website mistake erased their digital presence overnight.
$4,500 Wasted Investment
Spent on a website that actively damaged their business instead of growing it.
Disappeared from Map Pack
Lost all Google Map Pack visibility for local remodeling searches across Northeast Ohio.
Collapsing Lead Flow
Significant decline in quality inbound leads from homeowners seeking remodeling services.
Outgunned by Large Competitors
Facing pressure from bigger companies with much larger marketing budgets.
"We were in a tough spot. After investing in a new website that was supposed to help, we actually lost visibility and leads."
Matt Janecek, Co-Owner, Janecek Construction & Remodeling
The Solution
A Remodeling-Specific Growth Strategy
We rebuilt Janecek's digital foundation from the ground up, a full-stack approach tailored to the remodeling market and Northeast Ohio's competitive landscape.
1
Values-Driven Website Rebuild
- Owner interviews to showcase the father-son hands-on approach
- Trust-building content highlighting 30+ years of craftsmanship
- Comprehensive service pages for bathroom, kitchen and basement remodeling
- Conversion-optimized layout built for remodeling prospects
2
Strategic Local SEO
- Google Business Profile optimization with geo-targeting
- Location-specific content for Chardon, Mentor, Painesville and surrounding areas
- Competitor gap analysis to find ranking opportunities
- Pricing transparency strategy to build trust and qualify leads
3
Remodeling Industry Tactics
- Project pricing guidelines added for kitchen, bath and basement
- Portfolio showcase with before and after project imagery
- Custom conversion-optimized lead capture forms
- Service area content strategy targeting specific neighborhoods
The Results
Market Dominance in 8 Weeks
Lead generation & ROI
300%Lead flow increaseOrganic search lead volume
875%Marketing ROIReturn on investment
130Top 3 map packHigh-value keyword rankings
8 wksTime to resultsFastest client turnaround
Local search dominance: Northeast Ohio
#1Bathroom remodel near meTop position achieved
#1Kitchen remodeling near meTop position achieved
#1Home remodeling near meTop position achieved
AllService areasChardon, Mentor, Painesville and more
Business impact
↑Consistent call volumeSteady increase since launch
5K+Projects in portfolioNow showcased to convert leads
30+Years of credibilityFinally reflected online
100%Asset ownershipWebsite, GBP and all content
The Outwork'em Difference
Why Home Service Companies Choose Us
What makes Outwork'em different isn't just technical expertise. It's our approach to the remodeling industry specifically.
Market ExclusivityWe only work with one company per trade per service area.
Industry SpecializationWe understand remodeling's seasonal patterns and project acquisition cycles.
Full TransparencyNo hidden fees, complete data ownership, and clear reporting.
Results-FocusedWe measure success by your lead flow and revenue, not vanity metrics.
Long-Term PartnershipWe're invested in your growth, not just getting you to sign a contract.
U.S.-Based TeamYour dedicated team of 4 experts works directly with you, no outsourcing.
"Ryan and Thomas have done a great job updating our website and increasing our rankings on Google. We have consistently seen an increase in calls and leads since we started working with them."
Matt Janecek, Co-Owner, Janecek Construction & Remodeling
Ready to See Similar Results for Your Remodeling Company?
Your market is unique and so are your challenges. Let's analyze your current digital presence and build a strategy to dominate local search in your service area.
Book a Consultation