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Home Service Marketing Academy

Playbooks on SEO, the Google Map Pack, website conversion and lead follow-up, written for HVAC, roofing, plumbing and the rest of the trades we work with every day.

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Latest

From the Academy

Showing 1–9 of 18, newest first.

Cover: How Much Does SEO Cost for HVAC Companies? with a technician talking to a homeowner beside an outdoor air conditioning unit
July 24, 2026

How Much Does SEO Cost for HVAC Companies?

What HVAC contractors actually pay for search, and what moves the number.

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Video thumbnail: Not ranking on Google Maps? Fix it, with a presenter looking puzzled
April 29, 2026

Not Ranking on Google Maps? Fix it. 8 Proven Strategies.

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Cover: The 2025 Website Formula, how to get more leads and booked jobs with your website
March 25, 2025

The 2025 Website Formula: How to Get More Leads & Booked Online

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Video thumbnail: Google Map Pack tips, with a presenter beside Google Maps icons and location pins
March 18, 2025

8 Proven Strategies to Dominate Google Map Pack Rankings for HVAC & Home Service Contractors

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Video thumbnail: 3X Your Closing Rate, Speed to Lead Secrets, with a presenter beside a hub of customer icons and coins
March 4, 2025

Triple Your Lead Conversion Rates: 5-Step Speed-to-Lead System

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Video thumbnail: Website Conversion Optimization, 5 Proven Strategies, presented by co-founder Thomas Eberts
February 18, 2025

5 Proven Strategies to Boost Your HVAC Website Conversion Rate

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Video thumbnail: How To Get More Jobs Without New Leads, presented by co-founder Thomas Eberts
February 4, 2025

$145,000 From Past Customers: 5-Step Database Reactivation Strategy

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Cover: Your 2025 Internet Marketing Plan, how to maximise your lead flow in the new year, over a map dotted with ranking pins
December 13, 2024

2025 Digital Marketing Planning Workshop for HVAC & Home Service Contractors

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Cover: SEO Link Building Techniques for HVAC Contractors, with a browser window, bar chart and magnifying glass
October 21, 2024

Maximize Your HVAC Site’s Visibility With Effective SEO Link Building Techniques

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