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Local SEO plan

Local SEO + Google Business Profile Plan

Google Business Profile management plus a light website review and light website updates, for home service contractors who want to start with the basics.

$350/month · Month-to-month · 30 days’ notice to cancel

What’s Included

What’s Included in Local SEO + Google Business Profile

Here’s what each part of the plan covers.

Google Business Profile management

Your Google Business Profile is what homeowners see in Google Maps and the Map Pack when they search for a contractor near them. When homeowners need home services they turn to Google first, and the contractor who shows up in the Map Pack gets the call.

We manage your profile for you. Consistent business information, meaning your name, address and phone number, is one of the signals Google uses for local rankings.

More about Local SEO

Light website review

Homeowners who find you on Maps click through to your website, and if they land on a slow, confusing or outdated page, they leave. Service area pages, schema markup, consistent business information and page speed all affect how you rank in the Map Pack, which is why the plan includes a light review of your current site.

Light website updates

The plan includes light updates to your existing website. Website rebuilds and custom development are quoted separately.

If you need a new site, every growth program includes custom website design.

More about website design
Annual Plan

Prefer to Pay for the Year?

Pay the year up front: save 10% and get a 12-month plan with the heavy lifting done up front.

$3,780/yr
($315/mo)

Prepaid years renew yearly; 30 days’ notice before renewal.

Billing

How Billing Works

No long-term contract. Here’s how paying for Local SEO + Google Business Profile works.

  • Month-to-month. Every plan is month-to-month. Cancel any time with 30 days’ written notice.
  • Prepaid year. If you pay the year up front, that year can’t be cancelled. It renews yearly; to stop it renewing, give 30 days’ written notice before the renewal date.
Read the full terms
Frequently Asked Questions

Straight Answers About Local SEO + Google Business Profile

Google Business Profile management, a light website review and light website updates. Website rebuilds and custom development are quoted separately.

No. Every plan is month-to-month, and you can cancel any time with 30 days’ written notice.

Pay the year up front and you save 10%: $3,780 for the year, which works out to $315 a month. You also get a 12-month plan with the heavy lifting done up front. A prepaid year can’t be cancelled during that year. It renews yearly, so to stop it renewing, give 30 days’ written notice before the renewal date.

Website rebuilds and custom development are quoted separately. If you want a new site plus full marketing, every growth program, from $2,500/month, includes custom website design.

Local SEO covers your Google Business Profile plus light website care. The growth programs, Spark, Expand and Conquer, add a custom website, search engine optimization, reputation management, Google Local Services Ads and 1 to 3 paid ad channels.

Compare Programs

Compare All 4 Programs

See how Local SEO + Google Business Profile stacks up against the other plans.

Swipe sideways to see all 4 programs.

FeatureLocal SEO + Google Business ProfileSpark GrowthExpand GrowthConquer Growth
Monthly price$350/mo$2,500/mo$3,500/mo$4,500+/mo
Pay the year up front (save 10%)$3,780/yr$27,000/yr$37,800/yr$48,600+/yr
Google Business ProfileManaged for youOptimized as part of SEOOptimized as part of SEOOptimized as part of SEO
WebsiteLight review and light updatesCustom website designCustom website designCustom website design
Search engine optimizationNot includedIncludedIncludedIncluded
Reputation managementNot includedIncludedIncludedIncluded
Google Local Services AdsNot includedIncludedIncludedIncluded
Paid ad channels (Google, Meta, ChatGPT)Not included1 of your choice2 of your choiceAll 3
DetailsYou are hereView SparkView ExpandView Conquer

Every plan is month-to-month with 30 days’ notice to cancel. See all pricing

Why Local SEO

Why Local SEO Matters for Your Home Service Business

The contractor who shows up in the Map Pack gets the call. The one who doesn’t, doesn’t.

Without Local SEO

  • Missing out on “near me” searches and emergency calls
  • Competitors dominating the Google Map Pack in your area
  • Losing leads to big companies with massive marketing budgets
  • Website not showing up for nearby service searches
  • Phone not ringing despite great service and reputation

With Professional Local SEO

  • Show up in the Google Map Pack when homeowners search
  • Lock down your service area and block out competitors
  • Generate consistent quality leads without massive ad spend
  • Build a strong local reputation that brings referrals
  • Turn your website into a 24/7 lead generation machine
5 Ways Local SEO Drives Revenue

How Local SEO Turns Your Service Area Into a Lead Pipeline

When homeowners in your area need home services, you’ll be the first name they see, exactly when and where they’re searching.

Increased Local Visibility

  • Dominate “near me” searches in your service area
  • Show up when homeowners need emergency service

Higher Quality Leads

  • Pre-qualified leads already in your service area
  • Homeowners actively searching for your services

Better ROI

  • Build long-term organic presence
  • Reduce dependency on expensive paid advertising

Extended Market Reach

  • Rank for multiple service areas and neighborhoods
  • Capture searches across all your service offerings
  • Generate leads even in slower seasons

Stronger Brand Authority

  • Build trust through verified reviews and local presence
  • Showcase your expertise and track record
  • Position yourself as the go-to contractor locally
Growth Programs

Want More Than Local SEO on Its Own?

Effective digital marketing works best with all components working together as one integrated system, and that’s what our growth programs deliver.

Home Service Website Foundation

  • Homepage DesignElevator pitch that builds trust and converts visitors into leads
  • Service PagesRanks for profitable keywords and drives qualified visitors
  • Service Area PagesRank for hyper-local searches and improve map 3-pack rankings
  • About & Team PagesBuild trust and authority, enhance conversion rate

Marketing & Optimization

  • SEO 2.0Generate organic leads consistently month over month
  • Local SEODominate “near me” searches & Google local map pack
  • Reputation MgmtGrow, answer, and display reviews on autopilot
  • Listing ManagementImprove local trust & ranking signals across platforms
  • Speed-to-LeadMaximize conversion rates by being first to respond

Tracking & Reporting

  • ROI DashboardTrack your exact return on investment monthly
  • Call TrackingMonitor lead flow and attribution by channel
  • Performance ReviewsMonthly strategy calls with your dedicated team
  • Quarterly ReviewReview of results and preview of next-quarter steps
Working with Outwork’em Digital

We Take a Different Approach Than Most Agencies

While others chase volume, we prioritize quality partnerships that align with our values and vision. Just as you carefully select the brands and equipment you install for homeowners, we selectively choose the home service companies we partner with.

This isn’t about being exclusive. It’s about ensuring maximum results through genuine collaboration. We maintain market exclusivity by accepting only one home service company per industry per service area. When we commit to your market, we commit fully.

Our most successful client relationships share specific characteristics: open, honest communication; aligned business philosophy; shared personal values; a long-term growth mindset; and positive, energetic collaboration.

We Are a Good Fit If You Are:

  • Committed to excellent customer service
  • Focused on sustainable, long-term growth
  • Aware that Rome was not built in a day
  • Ready to play the long game
  • Looking to reduce paid advertising dependency

We Are Not a Good Fit If You Are:

  • Looking for quick, temporary fixes
  • Without a growth mindset
  • Satisfied with the status quo
  • Short-term focused in your operations
More Questions

More Straight Answers About Local SEO

Unlike paid advertising that delivers instant results, Local SEO is a long-term strategy. It builds lasting authority that delivers leads long-term.

Your Google Business Profile can only take you so far. When homeowners click through from Maps to your website and find a slow, confusing, or outdated page, they leave, and your Local SEO investment is wasted. More importantly, service area pages, proper schema markup, NAP consistency, and page speed are all direct Local SEO ranking signals. A poorly built site actively undermines your Map Pack rankings. The best Local SEO results come when your website and local presence are built as one integrated system.

No ethical agency can guarantee specific rankings: Google’s algorithm is outside anyone’s control, and anyone promising a specific Map Pack position is not being straight with you.

Ready to Get Started With Local SEO + Google Business Profile?

Start online today, or book a call if you’d like to talk it through first. You can also call 833-695-1214.