Custom website design
We design and build a custom website for your business, tailored to your brand and built mobile-first on a proven WordPress framework. It includes a homepage that builds trust and turns visitors into leads, service pages that rank for profitable keywords, service area pages for hyper-local searches, and about and team pages.
Every site gets on-page SEO and schema markup, Core Web Vitals optimization, lead capture forms and click-to-call. You review and approve at every stage, and you keep full ownership of your website.
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Search engine optimization
SEO helps homeowners find you on Google, Bing and other search engines without paying for every click. We handle the technical optimization and schema markup on your site and build out content for the installs, repairs and service calls you want more of.
Local SEO is part of it: we optimize your Google Business Profile and manage your listings so you show up in “near me” searches and the Google Map Pack. SEO builds lasting authority that keeps delivering leads long after the work is done, unlike paid ads that stop the moment you stop paying.
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Reputation management
After each completed job, the system sends your customer a timed text and email with a simple one-tap link to leave a review, when satisfaction is at its highest. It runs on autopilot, so your team doesn’t have to remember to ask.
We monitor your reviews across platforms in one dashboard, with real-time alerts, and write professional, on-brand responses, including to negative reviews. Your best reviews are showcased on your website, and review schema markup helps them show up as star snippets in search.
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Google Local Services Ads
Local Services Ads put your business at the very top of Google, above the pay-per-click ads and the organic results, with the Google Guarantee badge homeowners look for. You pay when a real customer contacts you directly, not for every click.
We take care of the Google Guarantee verification (background checks, plus license and insurance verification by Google), set up and optimize your profile, choose which services to advertise, watch lead quality and costs, and handle invalid lead disputes to protect your budget.
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2 ad channels of your choice
Expand includes two paid ad channels, and you pick them from Google, Meta and ChatGPT.
Google: pay-per-click campaigns built for home service searches, so your ads show up when homeowners search Google for the work you do. That includes market and competitor research, custom landing pages, call tracking, and reporting that connects your ads to booked jobs.
Meta: Facebook and Instagram ads targeted to homeowners in your service area. We create the ad creative and manage the campaigns, so your business stays in front of local homeowners on the apps they use every day.
ChatGPT: ads placed in ChatGPT conversations, so your business shows up when homeowners ask AI to help them find a contractor. We set up and manage the campaigns around the services you offer and the area you serve.
Ad spend is separate from your program fee: you pay the ad platforms directly or reimburse us. Not sure which to choose? Book a call and we’ll talk it through.
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